Socialmedia

(Cross-posted with the YouTube Biz Blog)

Mobile phones are rapidly becoming essential tools for surfing the web, connecting with friends, and sharing and watching video online, and we’re seeing these effects at YouTube. The YouTube mobile site is more popular than ever: site traffic grew by over 160% in 2009, and now millions of people all over the world are streaming tens of millions of videos every day on their mobile phones. The mobile space moves fast, so we’ve been working hard to roll out new features and functionality quickly, especially as more and more people adopt YouTube-capable phones.

The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers. So today, we’re launching ads on the home, search and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). this is a great way for advertisers to reach YouTube viewers across multiple platforms. in fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. and because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.

Our first tests of YouTube mobile ads — with brands ranging from L’Oreal to Land Rover — showed strong results related to click-throughs, user experience and brand awareness, and we’ve learned a lot in the months since then. as a result, ads on the YouTube mobile website will be banner ads sold on a full-day basis (like with the YouTube homepage on the web), making a mobile buy an easy and valuable addition to any YouTube campaign. For example, today Mazda is running a homepage ad on YouTube.com, and extended their campaign to run ads on our mobile site as well.

If you’re interested in learning more, reach out to your YouTube or Google sales rep, or visit youtube.com/advertise.

Posted by Taylor Cascino, Strategic Partner Development Manager

Using a Symbian or Windows Phone? well if so then you will be pleased to hear that YouTube have a new version of their app.

Having YouTube on your phone is nothing new and most manufactures pre-install install the app however this latest version does bring some nice changes.

The biggest change, which in my opinion is good news, is that the app will support your own account, meaning you can easily view your favourite videos and subscriptions.

The application also comes with a new layout which is meant to be better for larger screen devices.

I will record a short video demonstrating the app in use but this will have to wait. I need to go do some work!

If you want to give it a try now just point your phones browser to – m.YouTube.com/app

Posted by: James

We had blogged about earlier on how Youtube had roped in HSBC as the main sponsor for the IPL. Now it seems the laundry list of sponsors just grew by half a dozen. Leading the line-up of Premium sponsors are Royal Challenger’s IPL team, HSBC India, and HP India. Among other top brands taking the sponsorship slots include Airtel, Coca Cola and Samsung.

Its a known fact that cricket attracts main stream brands but this kind of a live steaming of cricket on a platform as large as youtube is a first for sure and its a great sign to see big advertisers backing the initiative too. IPL is leaving no stone unturned to promote the live stream as well. We reported yesterday with pictures of the billboards which are being used to attract an offline audience.

Ad Formats for Online Stream

The ad formats will be the usual i.e. pre-roll and mid-roll ads, YouTube homepage ads, and banner ads next to the live player and on video watch pages.

Semi Final & Final Spots Sold Separately

IPL spots on youtube have been sold in slots of normal matches and the semi final and final matches. for the final match Royal Challenger’s IPL team will take the spot light and HSBC India and HP India will cover the semi-finals. Ads from sponsors will appear in all countries where YouTube is available except the United Kingdom.

Integration with Orkut

Google has also launched an IPL branded Orkut community page which will also host team and player interviews, contests and match polls to engage fans and audiences. The sponsor ads will also get featured on the pages as well.

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After last month’s session with President Obama, YouTube will be hosting its second in-person interview later this month with FCC Chairman Julius Genachowski, YouTube announced Wednesday.

The session will take place next Tuesday, the day the FCC plans to unveil its long-awaited national broadband plan. Video and text questions for Genachowski can be submitted via YouTube’s CitizenTube site, where users can also vote on which questions should be posed to Genachowski. the suggested topic areas for questions relate to the broadband plan. they include access and affordability, mobile and wireless, security and privacy, and issues related to the open Internet debate.

“Access to the Internet has transformed almost every aspect of our economy and society,” Steve Grove, YouTube’s head of news and politics, said in a post on the policy blog of Google, which owns YouTube. “This is your chance to press the FCC on how the national broadband plan will help bring the Internet to everyone.”

Youtube App for Windows Mobile has been updated, they have added search query suggestions, ‘My Account’ support, and a new homescreen user interface that is optimized for larger screens. now when you log into your YouTube account on our phone, you can view your favorites, subscriptions and playlists from wherever you are. Let’s say you have recently found a windows mobile game review and favorited it on your desktop PC. When you’re out with your friends all you need to do is launch the YouTube app and go to your “Favorites” to show it to them.

Another feature that we have added is query suggestions. When you type into the YouTube search box, you get relevant suggestions. This saves on typing which is especially useful for mobile phones where text input may be difficult.

windows mobile software : Youtube App

( visit the link via your mobile phone )

Here is a new way to download the latest pocket pc software to your Windows Phone. Use your favorite windows mobile QR Code / 2D Barcode Reader app and decode the image on the right and the Windows Mobile App on this page will be downloaded straight to your Windows Mobile. How easy is that !!!

Dont have a QRcode Reader on your Windows Mobile Phone ? try this one from beetagg.com

IMPORTANT NOTE : if there is no download or multiple files to download for this app, the QRcode will be linked to the the current page on 1800PocketPC.com or to the download url provided by the developer.

Tags: online video, Youtube